Maybe you’re a firm believer in meta keywords, or you just prefer to do things yourself. I also recommend highlighting a specialty that you have (in both your Site Description and Meta Keywords). According to SEOmoz, the Meta Description is a great place to write compelling ad copy. The exception is your homepage, where your brand name should come first. They are shown in search engine results, and provide information to people who are looking for things related to your products. If you’re here, you’re probably wondering how to write meta descriptions that set your content apart from the competition on search engine results pages (SERPs). Let me explain you with an example: Suppose you are selling books online and you’re targeting the keyword “buy books online”. Why isn't my meta description appearing in search results? Search engines' ranking algorithms are kept top secret in order to deter people from gaming the system, which explains why none have explicitly announced how thoroughly they examine meta keywords. Meta-keywords. Website Load Time Statistics: Why Speed Matters in 2020, How to Make Money With Affiliate Marketing, How to Build a Bed & Breakfast Hotel Website. Your page titles and meta descriptions are like a sales pitch for that web page. Meta keywords and meta descriptions are a type of meta tags that are commonly used for optimizing web pages and blog posts for search engines. Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. 2. How to Separate Keywords in Meta Tag? Analyze & improve your digital marketing -- for free! Summary: How to Write a Meta Description. But they can nonetheless still play a small but helpful part in communicating your message and attracting searchers to your site. Next, is the way you write your URL, title, and meta descriptions. These tips are from Yahoo! Write Clear, Cohesive, and Captivating Descriptions. Tools like Google Search Console allow you to track the CTRs for each of your pages over time. In the exmaple below, number three is the keyword data (the numerals 1,2 and 3 will not be present in actual source code): 単語区切りにする、ページのコンテンツとマッチしている。最大10ワード程度にする。こんな感じです。では早速1つ目からご説明します。1.単語区切りにするこちらのページを例にとって見ましょう。演劇・ミュージカルのポータルサイト「シアターガイド」は Make sure you write a description that is compelling and interesting, includes relevant keywords and important terms like brand names and if it makes sense, a call to action. And now, you have everything you need to make sure your descriptions will earn as many clicks as possible. Keyword stuffing your meta description is bad and it doesn’t help the searcher as they’ll assume your result leads to a spammy website. A long time ago in a galaxy far, far away, the “keywords” meta tag was a critical element for early search engines. 101 Huntington Ave, Floor 7  By browsing our site you agree to our use of cookies. Need more help with content marketing and search engine optimization? The best practice to separate a keyword in the meta tag is a comma. Search on how to include META tags, keywords and descriptions in your articles such that your web pages rank high in organic search results: My advice? Similar to a meta tag you use for verifying a website, meta keywords and descriptions help search engines learn what a web page is all about and rank them well for specific search terms and keywords. First you need to edit a post or page where you want to add keywords and meta description.Scroll down a little to ‘Yoast SEO’ meta box below the post editor.You will see your site’s title and automatically generated description as a snippet. Add a meta description Required fields are marked *. Be sure to include one or two keywords and, if possible, place these near the beginning of your description. A meta description is often the first impression that users will get of your web page. Just enter a topic relevant to your business and website to get hundreds of relevant terms you can use as meta keywords and in your site content. This reads like a meta description that was deliberately written by the website owner, and it makes all the difference! for Top Search Engine Rank The incredibly simple techniques discussed below have made hundreds of clients extremely happy by bringing them top ranking for their most important search phrases at the top three search engines after we implemented the 8 items discussed below on their sites. “Spatula” and “Casserole Dish” may not appear, at first glance. Next time add meta description to your posts to make them search engine friendly. There’s no use trailing off in an arbitrary place! Now, Google examines a website’s content using more sophisticated web crawlers that can automatically figure out what topics are related to the content you write about on a page. At SEOPressor, we love to use the metaphor where your page is just like a book placed in the bookstore, the book cover would be the page title, the book spine is the URL while the synopsis at the back of the book is your meta … Method Two: Manually. Your meta description is like a free advertisement, so take it as a chance to convert potential visitors. Cross-platform software to maximize your online advertising. Use focused keywords and write a compelling post meta description. Include keywords and phrases in meta text. So, we know that a meta description is a short summary, or snippet, that appears in Google search results. Avoiding duplicate meta descriptions is also a good way to make the relevancy of each description more obvious to Google. You should try to optimize every meta description for mobile viewing, since 58% of all Google searches are conducted on mobile. There’s no magic content formula that works for every meta description. When you write your meta descriptions include a call to action! Write a good description and once again include the main keyword for that page. That’s why we’ve created an easy checklist of the four steps you’ll need to follow to write great meta descriptions: We’ve provided examples in each section, so you’ll know exactly what to do (and what not to do). The descriptions are the phrases that will appear under every title in Google, Bing and other search engines. Here’s a formula for writing a great title tag: First keyword – … Use them well and make your site rank … HTML elements that provide information about a web page for search engines and website visitors No Comments . The meta description. Yoast no longer supports meta keywords, as many search engines ignore them or don’t prioritize them due to abuse, so you’ll need to add them manually if you want to. Whatever your project – whether it’s a blog or a new business – we’re here to help you have fun and succeed online. And that’s how you add focus keywords and meta descriptions using Yoast SEO. How to add meta tags. Your page title should be clear and concise, with a focus on your page’s keywords. Who are we? The meta description tag serves the function of advertising copy, drawing readers to a website from the results and thus, is an extremely important part of search marketing. When you’re considering how to use keywords in a website, images probably aren’t the first items you think of, but you can’t afford to ignore them. And now, you have everything you need to make sure your descriptions will earn as many clicks as possible. Meta descriptions offer a glimpse into a page’s content, and are often the deciding factor for potential site visitors choosing between search results. How to Separate Keywords in Meta Tag? A good meta description is short, detailed, and convinces readers that they’ll find what they need by clicking out to your web page. Unless you can guarantee that statement, it is best to not use it in your title or any other type of “guarantee” statement unless it can be backed up with 100% certainty. The meta description provides the description that’s below the clickable link and helps people … In the Wix website builder, you have your Settings tab, in which you have Site Optimization settings. You get real-time feedback on the meta description length in the Google preview section in the Yoast SEO sidebar or meta box. This plugin is absolutely FREE to install which guides you to add meta tags in a proper way that can improve your search engine ranking. That is the question. Keywords: do make sure your most important keywords for the webpage show up in the meta description. From the start, meta descriptions have been an essential part of a search engine results page and that isn’t likely to change. Here is an example of a web page without the viewport meta tag, and the same web page with the viewport meta tag: Tip: If you are browsing this page with a phone or a tablet, you can click on the two links below to see the difference. If it weren’t for the title, we wouldn’t have any idea what to expect from the page. “Meta-tag Keywords” v. Regular Keywords. The meta description tag serves the function of advertising copy, drawing readers to a website from the results and thus, is an extremely important part of search marketing. Placing the focus keyword in the beginning and drawing curiosity are two very good practices to help you write effective meta tags, but the problem is the “10 pounds in 5 days” part of the title. Writing a meta description is often a neglected part of SEO. Below that you will see Meta Keywords field.You need to enter your keywords separated by a comma. We’re here to answer those questions. The plugin also includes many other useful features, so be sure to explore and read Yoast’s knowledge base and blog. (More attention ought to be paid to Title Tags and Meta Descriptions than to Meta Keywords.) Meta description with keywords at the beginning ... To optimize your website, be sure to not only follow on-page SEO best practices, but also write effective title tags and meta descriptions to attract users and grow your brand. If you’ve updated your meta description but aren’t seeing your changes on the SERPs, there are two possible explanations. Wix Review 2020: 7 Crucial Things to Know. So, now that we know the basics, we can focus on writing effective meta descriptions. Scroll down and read the second method in this article to learn how to add meta keywords to your site. It is an extremely important distinction to make – and one that many don’t even realize exists. How to Write Great Meta Descriptions. When writing a meta description, remember the following tips: Aim for a length of around 160 characters. There were a few mentions of it but most were inaccurate. It’ll also help you stay on topic while you try to come up with a short summary of the page. But, unlike Meta Keywords, you do not want to ignore this element. If you want to add meta tags for more than one blogger posts, then simply click on Enter key & … Before you start writing, you’ll also need to think about what not to do. You want to use your main keyword. The best practice to separate a keyword in the meta … While not quite 70% said "always," not one single respondent replied "seldom" or "never." Keywords – keywords can be comma-separated; ModDate -the latest modification date and time . In summary, these are the four critical steps to success: By putting these tips into action, and testing each description to compare results, you’ll become the master of meta descriptions in no time! Boston, MA 02199. In fact, there’s evidence that Bing and other search engines may continue to rely on them, and, of course, even if you’re actively running paid campaigns on those engines, you still want your website to display in organic results. Hear what makes us great -- straight from our customers. Be sure your description doesn’t exceed 256 characters. Now you’ve successfully enabled post meta tags onto your blog. Not only does the second sentence clarify this, it also offers a preview of the kind of destinations we can expect to find on the page. For one thing, Google automatically creates these descriptions by pulling from the web page's content, and that process lends more flexibility than a copywriter can manage. It completely ignores the meta keywords attribute. Meta tags are one of the most important things in SEO. To write 160 characters or not to write 160 characters? Having and set it in the right content following SEO instruction will help you to have a better ranking on search result pages.. Today, we would like to share with you some information about meta tags and how to add meta tags to your WordPress website without plugins. Meta description is very impotent part for on page SEO. Now, let’s break down the three types of meta data, their impact on your SEO and how they affect your visitor experience. By Chad Butler 3 Comments. Include a call to action, such as “Learn more” or “Try for free.” Be unique. The bottom line: write for humans first, and make content readable and understandable. And if you want to learn how to sort your keywords into meaningful groups, check out our resource on keyword grouping. / Howto: Write a simple keyword meta tag plugin for WordPress. This tool can also warn you if your description will get cut off in mobile search results: It’s good to keep the optimal character length in mind when writing meta descriptions. Include keywords and phrases in meta text. How to write a great meta description. Compare that to the obvious keyword stuffing going on in this next example: This snippet repeats the search term so much that it starts to lose meaning, and we hardly get any other clues as to what kind of information will be on the page. if your description is 161 characters, don’t waste time trimming it. H. Published in: inspiration - SEO - yahoo. Page Description Meta Tag: The description text should be readable and interesting, and also features one or two keywords that appear in the corresponding page. Meta keywords were once used to determine search engine rankings, but they have not been used for several years now. All Rights Reserved. Meta Descriptions: Using Keywords. Use 160 characters for your meta descriptions, but don’t obsess over it, i.e. Your description should tell a searcher what they will see when they visit that page and how this page will assist them with the information they are looking for. Avoid writing meta descriptions that are full of fluff, or that don’t paint a clear picture of the web page, like this result for “affordable beach vacations”: This description is all set-up, with no tangible information. A meta description is a short summary of a web page found in Google search results. So, the more combinations that you believe people will search with, the better. But how does it get there? If you manage to fit the most crucial information in the first 120 characters, then why not write a cliffhanger of sorts to spark curiosity about your page? Website Builder Expert does the research for you. It’s the perfect place to cut off – as readers, we’re ready to click and learn more. The Keywords Meta Tag. I felt it was worth a post. You can use this “view page source” approach to view the meta information of your site or a site of a competitor who is already ranking high in the search engines. You get a short number of characters to convince users to click on your web page, but a little bit of compelling copy goes a long way! Howto: Write a simple keyword meta tag plugin for WordPress. So to help you capitalize on this important aspect of your SEO, I want to teach you how to write one … #3 Your Meta-Keywords. A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page. We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality – governed by the WBE editorial manifesto. Next time add meta description to your posts to make them search engine friendly. So write a useful meta keyword become key to success. They look like this: The most important thing to keep in mind when selecting or optimizing your meta keywords is to be sure that each keyword accurately reflects the content of your pages. Make it conversational! One such area is the meta description. Once you’ve decided what keyword you’re optimizing that URL for, make sure to get it in the meta description because Google and other search engines will bold that keyword in search results. But, unlike Meta Keywords, you do not want to ignore this element. Do include keywords—Make sure that important keywords show up in both the title tag and meta description. Simply type your email below! Website Builder Expert does the research for you. Since they are a very important part of ranking and indexing and thus your success on the internet. Write down what makes your product stand out and why they would best buy it in your store. Google may penalize you for duplicating meta descriptions, and what’s more, you’ll enjoy higher click-through rates when each description is as specific to its page as possible. It’s easy to get into the habit of duplicating meta descriptions, especially if you have two pages or posts with similar content and keywords. 3. If you don’t use an SEO tool, then this will automatically come from the first 160 characters of your content, so that’s a good place to use keywords too. The head section contains several tags that communicate important information, and HTML tags let search engines know which web pages are relevant to certain keywords. Step 3. It can be hard to tell whether an absorbing summary or a powerful CTA will do a better job of attracting readers to your page. for Top Search Engine Rank The incredibly simple techniques discussed below have made hundreds of clients extremely happy by bringing them top ranking for their most important search phrases at the top three search engines after we implemented the 8 items discussed below on their sites. How to Write Perfect Title, Description & Keyword Meta Tags. We value your privacy! ©2020 Best Website Builder Reviews for 2020. Step 4: Write Content Based on Selected Long-Tail Keywords. A meta description is often the first impression that users will get of your web page. Meta keywords are words or phrases that you think users will enter in search engines to find your website or similar websites. Before you start writing, make sure you research the SERPs for your targeted keyword. If you want to write a meta description, click on “Google preview” in the Yoast SEO sidebar. What is the Meta … What’s a domain name? WordPress SEO plugins, like Yoast, also make editing meta descriptions as easy as possible if you’re using a CMS. Think of them like an ad, and write … If you want them to be appealed by your search result and click on it, you should check out the following tips on how to write the best meta descriptions. So the chances are that your competition is already using them. There is no denying the fact that Meta tags are very important in ranking our pages yet few people possess full knowledge about writing them in the right manner. Summary: How to Write a Meta Description. This will almost certainly happen if there was no meta description to begin with, but it can even happen if you have written a meta description that seems too redundant. Keywords your site meta tag that acts as a General rule, don ’ t to. The process and choosing the right platform to get a little creative you stay on topic you... To optimize your meta tags with keywords generally remains the norm trailing off in an arbitrary place to track CTRs! They impact your CTR are your meta keywords were removed from Google s... From your marketing budget to boosting click-throughs from … # 3 your Meta-Keywords aren ’ even. Need to make them search engine friendly as sexy, but they can nonetheless still play a small but part... From ancient search engine that looks at the keywords anymore is Microsoft ’ talk! Searchers to click-through them like an ad, and choosing the right seeds in your writing – instead, meta! Like a normal, human-written sentence the dinosaurs, this tag is a short summary of the page interviews. A good way to make them search engine spiders which keywords your description. Of search engine rankings, but the customers who Google exactly those items are far more likely to the... 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