Theres no sign of loads more people signing up to pay to watch football, no sign of more people flocking to watch MOTD either. "One main driver of the rise was the switch of the League's broadcast rights in China from pay TV over to terrestrial coverage. Fantasy Premier League, Official Fantasy Football Game of The Premie READ MORE: Football, Floodlights and Threats From The Taliban Life in the Afghan Premier League. Show publisher information The lucrative rewards available are encouraging EPL sidesnot to mention clubs further afieldto invest in their relationships with the Asian market. Manchester Citys dramatic comeback victory over Aston Villa to secure the title posted a TAD of 955,000 viewers on the NBC commercial network and Peacock, marking themost-watched match from the final round of Premier League fixtures on record. Arecord 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and 2015/16. But what do the viewing figures tell us about the new seasons popularity? "The Premier League is considering a strategy for China which has been successful in many regions in Africa whereby at least one match each week is guaranteed free-to-air coverage," he said. Since ESIs viewership breakdown commenced in January 2021, a mobile title has been first every month for peak viewership. Even though the recent British and Irish Lions rugby tour failed to generate capacity crowds, the lethargic batch of soccer friendlies saw the Hong Kong Stadium packed to the rafters. Washington DC scored the highest average season-long local TV ratings on NBC, USA Network and NBCSN. How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of Youll Never Walk Alone? China You can change your cookie settings at any time but parts of our site will not function correctly without them. It is a product almost perfectly designed for consummation, appreciation and the subsequent retention of interest and support. The J. Premier League rights: New China broadcast deal agreed The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. Basically, to get to 14 million, Sky seem to have added up the viewing figures for all their sports channels across 24 hours, then pretended that these are all unique viewers without any crossover between programmes and fed the press a story trumpeting 14 million viewers without making the distinction between viewership numbers and actual viewers. So lets have a look at some other football numbers from this week to see how The Peoples Game is delivering for the people. The causes of that inflation are manifold, but the arrival of Chinese billions on the scene is certain to make things even worse. If you are an admin, please authenticate by logging in again. Standard Digital includes access to a wealth of global news, analysis and expert opinion. Enjoying SportsPro content? Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. China is the world's biggest Premier League fan - Rapid TV News Or by navigating to the user icon in the top right. The household reach for live coverage only was 978 million homes. It suits Chinese Super League owners to keep spending so lavishly, because lavish spending has the potential to compromise the integrity of European football. [Online]. Saturdays Manchester City-Arsenal game averaged a TAD of 476,000 viewers. It should be noted that football in China is a powerful political tool as much as it is a form of entertainment. BEIJING: Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again from next season in a move welcomed by the league's commercial director on Tuesday. We support credit card, debit card and PayPal payments. Judging by their behaviour over the last few years, it is clear that Chinese owners are at peace with the fact that, to attract the players necessary to establish the Super League as a serious force, their outgoings must be truly gargantuan. Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). With the Premier League working in partnership with independent research agency Nielsen Sports, broadcast and audience information has been compiled and collated from individual markets. Repucom, Premier League Fan Survey 2011/12. Since then, things have been ramped up several notches. Oche Balboa on Twitter: "Premier League viewing figures - Main In China, the beautiful game appears primarily to be a Machiavellian tool of self-furtherment. A footballing whirlwind in the eye of a tabloid storm Look at the actions taken as the Third Reich faces collapse in the final weeks of World War II. Inter Milan owners Suning sue English Premier League over China If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for S$95 per month. Chinese clubs aren't recouping much of their massive investments on matchday, then, nor is it feasible that broadcasting money is covering their costs. In the long term this may lead to a decay in numbers; it certainly isnt likely to lead to an increase. Premier League global audience on the rise Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all Any changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel. Worryingly, in their attempts to make China the foremost footballing nation on the planet, economic strife in European football would no doubt suit the Chinese government well. As an overseas league that spends over the odds in order to attract big-name talent, the Super League is hardly the first of its kind. This matched 2019 as themost-watched final fixture round everwith a TAD of 2.2 million viewers across all platforms. How Much Football on TV is too Much? | Sportslens.com Chelsea transfer news: The Blues will need to act smarter in the market this summer as a bargain offer emerges. If you do doubt this, just watch a clip from any old game. Analysis and opinion from our chief football writer. The estimated figures were normally much higher than the actual numbers of spectators in the game. The clubs receive enormous incomes, the sponsors achieve an effective means for the transmission of their brand and the Asian public get to enjoy the product they so crave. Something went wrong, please try again later. For a full comparison of Standard and Premium Digital, click here. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. One thing we can say without much fear of contradiction is that football on TV is pretty much as popular as it ever was when crowds existed. Statista. That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. However, the number of viewers on television at home have also dropped, meaning broadcasters globally will understandably be cautious when it comes to renewing their deals next time around. and other data for a number of reasons, such as keeping FT Sites reliable and secure, Impressive numbers, but that's completely dwarfed by the audience tuned in from Asia; offering an in-home audience of 1,300 million meant that the continent provided 32.5 percent of the Premier Leagues public for the 10-11 season, according toRepucom, Premier League Fan Survey 2011/12. It was their primary subscription driver for many years, after all. However, this did not prevent the US media giant renewing its broadcast partnership deal with the league by signing a six-year agreement worth around US$2.7 billion. "We and our clubs have an extremely passionate fanbase in China and are looking forward to working with the team at Tencent to engage with fans in new ways over the coming season," said Premier League chief executive Richard Masters. As always you can unsubscribe at any time. Though the Super League has seen broadcasting revenues and the value of its television deals grow considerably in recent years, there can be little thought of clubs turning a profit when acquisitions are, in the case of Carlos Tevez, on wages of anything up to 615,000 a week. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. Follow @Eddydove on Twitter to continue the dialogue. It is a relationship that Japan Today has described as decades in the making and the site suggests that British football is so popular primarily because it was the first European soccer to be broadcast regularly in Asia. A record 1.3 billion minutes of NBC Sports Premier League coverage was also consumed on the NBC Sports YouTube channel. Guangdong TV, which broadcasts to most of the nation, said last week it had paid Win TV 18 million yuan ($2.64 million) to show one Premier League game and a highlights package each week for next season. Footballs 3pm Saturday blackout: Time to end it or vital to protect Liverpool and Wolverhampton Wanderers clash on USA Network was themost-watched final matchday fixture on pay-TV, with a record 681,000 viewers. Profit from the additional features of your individual account. or Overseas investors have so often attempted to build their own divisions, and to forge successful brands elsewhere. Barclays Asia Trophy set to sparkle in Beijing. organisation You may change or cancel your subscription or trial at any time online. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, There is a feeling that, no matter what happens, European domestic leagues will always sit astride the globe. Philadelphia and Raleigh tied for fourth place. Stay informed and spot emerging risks and opportunities with independent global reporting, expert The Premier League's popularity with international audiences around the world has been highlighted by broadcast research for the 2018/19 campaign. BT Sports coverage of Everton v Brighton got 669,000 842,000 and Chelsea v Crystal Palace 577,000 to 921,000. When football resumed in the summer there was much PL instigated ballyhoo about how they had got their biggest ever audience on the BBC of 5.7 million for Southamptons kickabout against City. Looking at the bigger economic picture, the outlay of Super League clubs will inevitably drive up the cost of transfers, wages and agents' fees in the major European leagues. There has been much talk of the broadcasting bubble finally bursting and, while that might well be a premature surmise, there's a sense in which the upwards spiral of television money is no longer guaranteed. In the UK, SportsPro understands that pay-TV network Sky Sports has no plans to release its viewing figures for the 2021/22 Premier League season. As Manchester City and Liverpoolcontested a thrilling title race, a cumulative global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent on the previous season. During the 2020/21 season, the Premier League Before Project Restart, around half of the weekends Premier League games were broadcast live. You only have access to basic statistics. China Why are we no longer surprised to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite replica shirts and singing Ossies Dream just as they would on the Shelf at White Hart Lane? It should be noted, for context, that NBC Sports saw its linear coverage of the 2020/21 Premier League season suffer a 10.3 per cent year-over-year (YoY) fall in average viewership. Exclusive: The Champions League has suffered a decline in viewers for the competition's group stages, with numbers below the levels of the last two seasons as UEFA feels the impact of the pandemic, Sign up to the free Arsenal newsletter so you don't miss the latest Gunners news, straight to your inbox. Benitez: Man City have the focus to win title, Haaland equals record for most Premier League goals in a season, Haaland hits 50th goal of the season Asia accounted for more than 40 percent of the league's global audience with nearly one million fans tuning in, Masters said. READ MORE: The Economic and Cultural Fuel Behind China's Football Investment. External Link, Be wary of future Brighton rotation in FPL, FPL player price changes - rises, falls and top transfers for Gameweek 35, Why Leicester v Everton is a must-win for both teams, Away Fan Guide: Leicester City The difference with the Super League is that Chinese businessmen are not interested in making a profit from their clubs, at least not in a direct financial sense, but rather in gaining political capital by furthering the objectives of the Chinese state. Ayre was formerly with Total Sports Asiaa self-proclaimed global leader in sports content and branding solutionsand brings extensive knowledge of the Asian market to the dusty hallways of Anfield. Meanwhile, China is beginning to make an impression on the European transfer market. Then it is split between clubs dependent on how large the market they represent is, how many clubs there are from said market, the final position of each club in the previous season's domestic league, and the performance of each club in the Champions League. Chinese clubs may not quite be at the point of prizing away Europe's key assets, but they are already managing to poach players of substantial ability at the peak of their careers. "Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s)." Chinese spending certainly isn't limited to Tevez, and this for a league with an average attendance of little over 24,000. These look a bit higher than might normally be expected. More than half of this season's remaining 372 matches will be made available free-to-air in China, with the rest accessible via subscription. The Premier League gets 40 to 50 percent of its income from overseas broadcasts; Germanys Bundesliga is only at about 20 percent. In many ways, the behaviour of Super League owners reflects China's approach to business more broadly. The audience across Africa was 290m. Keep abreast of significant corporate, financial and political developments around the world. Premier League football and the myth of the 14m viewers We commonly define stats by in the Premier League era as though it is a world in and of itself, when really its just 28 years since a brand name change. The latest rumours and stories from around the world of football. Pub figures are currently marginal for obvious reasons. Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th March - 79,000 13th April - 75,000 Some weeks missing Charlton: China's World Cup misery saddens me Shanghai Shenhua made a major impression on European football with the capture of Nicolas Anelka and Didier Drogba in 2012, on weekly wages of around 170,000 and 200,000 respectively. Compare Standard and Premium Digital here. MOTD2 highlights of an amazing weekend of goals clocked in with an audience of 2.8 to 4.1 million. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. Liverpool defeats Tottenham 4-3 as late goals produce thrilling "We have many pay TV partners in Asia and we have a responsibility to maximise revenue for our clubs so that we can continue to attract the best players in the world," the league's commercial chief Richard Masters said at the Chinese Football Industry Development Forum. Likewise, Axel Witsel has apparently confirmed that he turned down Juve for the sake of Tianjin Quanjian. According to the latest report from analyst firm SPORT+MARKT, 70% of all football fans worldwide now watch the Premier League, with 643m homes tuning in to see the likes of Arsenal, Liverpool, Manchester United and Chelsea - an increase of 11% on the previous season. 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UEFA sign deals in three-year blocks for their football coverage, so while broadcasters are now locked in from 2021-2024, UEFA should be relatively able to cope with a drop in viewers for now. May 29, 2021. A kids five-a-side football match between two under 9s teams attracted Premier League viewing figures after being watched by over half a MILLION people. But one thing is not in doubt, football is an incredibly resilient sport, even if its finances are not, and it currently seems that it will always have a TV audience, but how big that will be in the long term remains to be seen. They estimated that big games attract up to 100,000 illegal streams in the UK, but into four figures for less attractive games. Create your account and get enhanced access to all the latest stories. Currently, you are using a shared account. UEFA has seen global live viewing figures for the group stages of the Champions League drop, with numbers lower than both of the last two seasons. Premium access for businesses and educational institutions. However, there are examples - such as DAZN in Japan and Turner in the USA - of companies prematurely ending deals in the last year, and so the European governing body must tread a fine line. Its still there and is still watching in admittedly relatively small numbers most of the time on Sky and especially on BT Sport. The Premier League was shown in a total of 188 of the world's 193 countries recognised by the United Nations. The ideal entry-level account for individual users. analyse how our Sites are used. In other words, about one in four people watching TV at that time were watching MOTD. But then perhaps a lot of people do just see the headline and the number and absorb it as truth. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was terminated with immediate effect earlier this month. In total, the Premier League accounted for 185,000 hours of global TV coverage last season, making it far and away the most popular sporting competition in the world. (Image: VALERY HACHE/AFP via Getty Images). AFP. "That said, we are obviously happiest when we can match strong revenue with good viewing figures. Asia offers an enormous market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides. In the context of purloining players and absconding with major transfer targets, the Chinese Super League is a considerable nuisance, but in the context of the global footballing economy, it is a menace which European clubs cannot afford to dismiss or ignore. Growth was driven by new free-to-air coverage in several countries, notably Brazil and South Africa, while there was also a continued increase in live audiences in the UK. There is much at stake here for the powers that be in China and, as with so much else in the country, football is inherently tied up with, and subject to, the guiding hand of the state. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. US media giant NBCs coverage of the 2021/22 Premier League was the second most-watched seasonof English soccers top flight in US television history, behind only 2015/16. Several other countries enjoyed their highest-ever audiences for an individual match.

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