We consider the impact of the Covid-19 pandemic this year and explore how the retailer has leveraged innovation across three key areas: new store formats, differentiated products offerings and the integration of technology and data. For mature stores like the one in Shanghai Jinqiao, online orders are as high as 70% of total orders. What happened: Alibaba’s grocery chain Freshippo, known as Hema, opened on Monday a breakfast pick-up store in central Shanghai’s Huangpu District. Freshippo, also known as Hema in Chinese, is Alibaba’s most successful example of New Retail to date and serves as a testbed for innovations that can be leveraged by other retail partners, such as RT-Mart and Starbucks. Freshippo stores are being touted as the very latest in retail technology, showcasing and using artificial intelligence, facial recognition and … — Reuters pic. Customers who don’t have accounts yet can easily sign up. Details: The plant-based patty will be available at 50 Freshippo stores in Shanghai starting in early July. Part of the tech giant Alibaba, Hema is growing rapidly with a number of stores that jumped from 171 to 197 in 2019 and planning to have 2000 stores across China by 2022. China is leading the global digital retail transformation with innovative retail models like Hema Supermarket (盒马, Freshippo). User experience is enhanced through big data. Another 48 stores in Hangzhou and Beijing will sell the plant-based patty in September 2020, the company said. Freshippo (known as “Hema” in Chinese) is a grocery retail chain that is somewhat like Amazon Go. ... We use the Hema business model to explore this new path of New Retail. There are about 227 Freshippo stores as of June 2020 and 25 million annual active consumers. Alibaba is rapidly expanding its new offline retail food store chain, Freshippo or Hema in Chinese with stores operating in cutting-edges innovations. Freshippo (if you’re in China, you'll find it under the name of Hema Xiansheng) is owned by Alibaba, and it’s the perfect example of New Retail in China. The Beyond Meat plant-based patty is hitting Alibaba’s Freshippo stores in Shanghai this summer, the company said in a statement sent to TechNode on Wednesday. As of June 30, 2019, there were 150 self-operated Freshippo stores in China in 17 cities. Our self-owned-and-operated grocery retail chain Freshippo (known as “Hema” in Chinese) continues to achieve robust same-store sales growth, expand its footprint, optimize its stores and introduce new initiatives to improve the customer experience. Find quality Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Leads from our award-winning International Trade Site. Alibaba's Hema Xiansheng grocery stores (which translates as Freshippo in English) blend app-based services into a vibrant physical environment. Freshippo’s game-changer, as far as Chinese consumers are concerned, is the fresh seafood section. Did anyone else? Don’t outsource your parenting to a spy lamp, SILICON | Where Chinese firms are gearing up in automotive semiconductors, Holiday Bitcoin sell-off, $3 million Binance Smart Chain heists: Blockheads, JD.com funds $4.6 million Suzhou digital yuan test, Clubhouse invites for sale on Alibaba's used goods app, Robotruck firm Tusimple seeks IPO valuation of up to $7 billion, Ant Group reaches deal with regulators for restructuring: report, Kuaishou IPO, Alibaba earnings, Singles Economy: Retailheads, ByteDance’s Douyin sues Tencent for unfair competition, Alibaba tops consensus, cloud unit posts profits, Proudly powered by Newspack by Automattic. The stores are located in Huangpu, Xuhui, Minhang, Putuo and Changning districts. They scan and pack up goods, putting the bags on a conveyor belt that carries orders to a delivery center adjacent to the store. 3,000 sq m and showcases the freshest products. Founded in 2015, Freshippo has expanded to 207 stores in more than 20 cities in … Freshippo falls under Alibaba’s core commerce business, which generated $8.7 billion in revenue in the March quarter. Alibaba has been refining its Freshippo store concept and now operates seven different store formats. Traditional packing Freshippo packing. Asian grocer iFresh Inc. has opened a new location in Carle Place, N.Y., that the company says takes inspiration from Alibaba Group’s much-buzzed-about “New Retail” concepts—including foods prepared on-site and integrated online shopping as demonstrated in the Chinese retailer’s Hema/Freshippo stores. The company then delivered goods via commissioned buses instead of its usual bike-riding couriers, who deliver individual bags of groceries. Asian grocer iFresh Inc. has opened a new location in Carle Place, N.Y., that the company says takes inspiration from Alibaba Group’s ... concepts—including foods prepared on-site and integrated online shopping as demonstrated in the Chinese retailer’s Hema/Freshippo stores. Alibaba's Hema Xiansheng grocery stores (which translates as Freshippo in English) blend app-based services into a vibrant physical environment. Zhang noted that Alibaba doesn’t intend to operate a large grocery chain. Hema (Freshippo) supermarket. Article continues below advertisement Spin … Alibaba Group showcases Freshippo, or Hema, at the 2019 National Retail Federation Conference in New York. From product information to payment, it's all done on an app. Alibaba opened Freshippo / Hema prototypes with lots of new consumer experiences and business models – all under the banner of new retail. Alibaba wouldn't be able to experiment with a myriad of new retail concepts if it were. Orders can be placed via Freshippo app for pick-up from a self-service locker to avoid … An example is Freshippo (known as Hema in Chinese). Alibaba’s retail supermarket chain, Freshippo, is experimenting with new store formats to cater to the needs of different consumers across China. Freshippo, which has about 200 stores across the country and is known as Hema in Chinese, also launched a group-buying scheme for locked-down Wuhan - the epicenter of the outbreak. “Freshippo leverages data and smart logistics technology to seamlessly integrate online-offline systems, built to provide the unparalleled service of fresh food deliveries in 30 minutes,”  Zhang said. Alibaba Group’s Freshippo -- known locally as Hema -- is marketing some of the world’s most well-known seafood brands at its stores … Alibaba's Freshippo … Latest news and trends about tech in China. Article continues below advertisement. Beyond Meat’s price tag is unlikely to turn away these wealthier consumers. Freshippo, which has about 200 stores across the country and is known as Hema in Chinese, also launched a group-buying scheme for locked-down Wuhan - the epicentre of the outbreak. Chinese people retreated to their homes in the wake of the coronavirus pandemicc resulting to high online ordering. Beyond Meat entered the Chinese market in April, launching a plant-based menu at Starbucks. The companies will host a launch event in Shanghai on July 18 including a live cooking demo, samples, and giveaways. Freshippo (known as “Hema” in Chinese) achieved double-digit same-store sales growth during the December quarter as we continued to optimize its product supply and improve customer experience ; Demand for digitalization in the restaurant and service industry remains strong after the impact of the COVID-19 pandemic in China, and Ele.me continued to capture … More by Eliza Gkritsi. Freshippo stores are fully mobile-powered and allow customers to use Alipay. In June, Beyond Meat products were available at KFC, Pizza Hut, and Taco Bell. Alibaba's retail arm Freshippo, known in China as Hema, has seen a drop in sales of imported seafood in pandemic period, even as demand for domestic products remains solid Freshippo aims to be a zero-waste company, recycling containers used for delivery. An option to … This not only creates a new business model for domestic consumers to purchase imported goods, but also provides a practical example for Pudong as an international consumption center, according to Hou Yi, CEO of Hema … Freshippo, which has about 200 stores across the country and is known as Hema in Chinese, also launched a group-buying scheme for locked-down Wuhan - … And then the shopping begins, wherever the customer is. Alibaba supermarket chain Freshippo has been facing a dilemma as online orders for fruit were rising but supplies were low. Since 2015, Alibaba has opened 13 Freshippo markets. In addition to regular consumers, Freshippo, known as Hema, targets a more upscale clientele with pricey imported goods, which make up 40% of its offerings, according to the company. The brand is part of the “New Retail” movement, a term coined by Alibaba to describe a truly omnichannel shopping experience that … Apart from the 10 in Shanghai, there are two in Beijing and one in Ningbo. Alibaba ’s offline ... state media reported that Shenzhen authorities have decided to test all visitors who had been to the Hema branch store in Shenzhen since July 24. Get the latest news about Alibaba Group, the digital economy, e-commerce and tech innovation. Alibaba opened the first Freshippo … That links right up to a customer’s Taobao or Alipay account. E-commerce currently accounts for around 15% of total retail in China. Hema Fresh will deliver imported goods to customers' designated addresses through its bonded online shopping model of cross-border e-commerce. 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