(Photo by Julio Aguilar/Getty Images). 5 seeded Washington Mystics and the 2022 WNBA leader in assists Natasha Cloud meet the fourth seeded Seattle Storm and the leagues leader in scoring Breanna Stewart on ESPN2 at 10 p.m. In the leagues previous 25 seasons, a total of just nine regular-season triple-doubles had been recorded with no more than one in a given season. You only have access to basic statistics. Early signs indicate the WNBA Draft Class of 2021 might have an excellent chance to parlay solid NCAA ratings not only into WNBA viewers but also lucrative sponsorships. WNBA Draft 2022 presented by State Farm averaged 403,000 viewers on ESPN, up 20 percent over last year, making it the most watched WNBA Draft since 2004. Game 2 (Oct. 13, ESPN) became the most-viewed Game 2 since 2003 and the most-viewed Finals game since 2017s Game 5. Stats say that 66% of WNBA viewers are actually male. The 2021 WNBA regular season averaged 306,000 viewers, up 49 percent compared to 2020 and 24 percent to 2019, ESPN announced Thursday. Ultimately, its a missed opportunity for the WNBA. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Of the eight original teams, only the Los Angeles Sparks, Phoenix Mercury, and the New York Liberty have lasted. I just really hope that this is the beginning and there's no backtracking. The first and second rounds are single-elimination games. WNBA viewership during the 2021 regular season was up 49 percent year over year. It is the most-watched comedy debut on ABC in nearly four years. The 2003 championship featuring the Los Angeles Sparks and Detroit Shock remains the league's most-watch finals. The WNBA reached several milestones in its landmark season. Visit ESPN to view 2022 WNBA stat leaders. 2023 Players Check out our Player Season Finder to search through the entire history of WNBA player stats using custom criteria. The workplace benefits historically marginalized groups enjoy from unionization are well-documented. Then you can access your favorite statistics via the star in the header. You cant ask for anything better than to have a 15 percent increase (for the Finals) when the NBA Finals is down 49 percent, John Lewis of Paulsen Sports Media Watch said last October. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Nobody wants to acknowledge that some sports translate better than others for both men and women, for whatever reason. The 2019 NBA Finals averaged a little more than 20 million viewers per game; the 2019 WNBA Finals averaged about 400,000 viewers per game. The champion Chicago Sky sold out both of their home games during the Finals and ticket . Get full access to all features within our Business Solutions. Yet that unfortunately was the same night the Clippers lost Game 7 to the underdog Denver Nuggets on ESPN, which earned 5.2 million viewers, a very strong number for the NBA pre-conference finals, Lewis said. It might not be fair, but it is reality. The league also reached several milestones including new sponsors, merchandise, distribution, and technology. AT&T WNBA 2022 All-Star Game became the most viewed All-Star Game in 6 years, averaging 734,000 viewers, up 53 percent over last years event. The leagues fixtures were averaging 357,000 viewers across ABC, ESPN and ESPN2 after the first five games of the current campaign, which is the WNBAs 25th season. The WNBAs problem is simple: It doesnt generate the interest or the revenue to support a pay structure anywhere close to what the mens game can offer. It hasnt helped that womens sports came late to the game. The premiere episode of Not Dead Yet had about 7.6 million viewers and a 1.76 rating among the 18-49 demographic in the seven days after its premiere on across linear and digital platforms. Sue Bird(No. The 2014 WNBA finals averaged 659,000 viewers across the ESPN channels, up 91% from the 2013 finals between the Minnesota Lynx and the Atlanta Dream which averaged 345,000. The WNBA's Covid-disrupted 2020 regular season averaged 205,000 viewers across ESPN, ESPN2 and ABC. So today, well take break down the leagues growth. ", Morning Consult, Level of interest in WNBA in the United States as of May 2022, by gender Statista, https://www.statista.com/statistics/1108312/women-national-basketball-association-interest-gender/ (last visited March 05, 2023), Level of interest in WNBA in the United States as of May 2022, by gender [Graph], Morning Consult, May 26, 2022. WNBA fans are between 2 to 6.6 times more likely than an average sports fan to be interested in politics and especially womens rights, said Niky Scott, a customer success manager at Zoomph. 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Regardless, the inevitable "Steenerico" reunion to take down The Bloodline . The WNBA Semifinals and the WNBA Finals 2021 presented by YouTube TV are a best-of-five series. And the 2021 WNBA Finals winners, the Chicago Sky, sold more merchandise on Fanatics since their WNBA title win over just two days than any other prior WNBA champ has sold in the first 30 days following a title victory. The 2021 NCAA Womens Final Four pulled some of its highest viewership numbers ever. Access to this and all other statistics on 80,000 topics from, Show sources information Copyright 2023 Deseret News Publishing Company. Viewership is up 89% from the 2020 MLB playoffs and there is a 3% spike from the playoffs in 2019. For instance, there may have been no more exciting moment in the WNBA postseason than Phoenix Mercury guard Shey Peddys buzzer-beater against her former team, the Washington Mystics, in the first-round single-elimination game on Sept. 16. most-watched NCAA Tournament game in 10 years, WNBA Viewership & Ratings Growing In 2021, Fans prefer to attend Seattle Storm games on, During the WNBAs first season, the Phoenix Mercury had the highest a, In 2008 the Detroit Shock were the WNBA Champions. 2021 was also home to the most-viewed regular season game since 2012, when the Seattle Storm faced the Chicago Sky on August 15 on ABC, averaging 755,000 viewers. You may opt-out by. For example, according to 2019 data from the U.S. Bureau of Labor Statistics, unionized female employees earn 29% more than non-unionized female employees and unionized black employees earn 27% more than non-unionized black employees. statistic alerts) please log in with your personal account. And Buzzer began featuring live content and WNBA League Pass games on its mobile platform in the companys first foray into womens professional sports. . I was beginning to question how the Las Vegas Aces could even afford the roster they currently have: 2022 All-WNBA First-Team and WNBA All-Star MVP Kelsey Plum, 2022 WNBA Champion and Finals MVP Chelsea Gray, 2020/2022 WNBA MVP and 2022 Defensive Player of the Year A'ja Wilson and, oh yeah, now Candace Parker, too. WNBA's ESPN viewership up 74% after five games of 2021 season Women's basketball league averaging 357,000 viewers across ABC, ESPN and ESPN2. 4), and the Chicago Sky (No. ET, followed by the eighth seeded Phoenix Mercury and the teams leading rebounder Brianna Turner taking on the No. By this date in 2019, 15 college football games averaged at least a 3.0 ratings. As for the WNBA post-season, it was the most viewed since 2014. Use Ask Statista Research Service. Sunday's Game 1 of the ALCS on TBS drew 2.07 million viewers. Show publisher information The sixth-seeded Chicago Sky defeated the seventh-seeded Dallas Wings, 81-64, and the fifth-seeded Phoenix Mercury edged the eighth-seeded New York Liberty, 83-82, to advance to the second round of the playoffs. The WNBA Draft, held Monday on ESPN, averaged 403,000 viewers, the network announced a 20% increase from last year's draft and the most since 2004. More people. Plum notes the difference in narratives between the two leagues. In particular, the three stars of this years WNBA Finals Aja Wilson, Breanna Stewart and Sue Bird represented a clear top three in terms of social value, which Zoomph estimates based on the digital engagements and impressions these athletes generate relative to the approximate advertising costs on social media platforms. In essence Black males are the main supporters of the WNBA, yet Layshia Clarendon decided to focus her anger towards them. [Online]. This will also be the first time since 2015 the tournament has been played outside Indianapolis, making its inaugural appearance in Minneapolis at the Target Center, home of the four-time WNBA champion Minnesota Lynx and the NBA's Minnesota Timberwolves. What might be better is a carryover buzz from Womens College Basketball. [Online]. Womens basketball has steadily increased viewership year-over-year. This statistic is not included in your account. What percentage of WNBA viewers are female? And the 2019 finals featuring the Connecticut Sun and Washington Mystics averaged 386,000 viewers and lasted five games. [12] Terrell Buckley, a 14-year NFL veteran and Super Bowl champion, knows a thing or two about work ethic and during an XFL game on Sunday, he blasted his team for their performance. You need a Statista Account for unlimited access. system, which features three uniform editions for each of the 12 teams, WNBA merchandise on The WNBA Store saw record growth this season with a 50% increase over last year. They did that during the NBC days. In 2021, viewership numbers dropped 12% to 331,000 average viewers but still yielded the second-largest viewership since the 2004 Draft (601,000 views). Global Business and Financial News, Stock Quotes, and Market Data and Analysis. WNBA basketball. Statista. Well, either way, its a tough sell for a league that cant turn a profit and survives on handouts from the NBA. The Sky won their first WNBA championship after beating the Mercury 80-74. The drop of new jerseys alone yielded over 69 million impressions on drop day. Which leads us here: The average NBA salary is about $7.5 million; according to the league, the average WNBA salary in 2019 was reportedly about $116,000, but a new collective bargaining agreement which runs from 2020 to 2027 provides a 53% pay increase, plus maternity leave at full salary, $5,000 for child care, and as much as $60,000 for adoption, surrogacy, egg freezing and fertility treatments. NBA games average 2 million TV viewers per game;WNBA games averaged 246,000 viewers during the 2019 regular season, according to Sports Media Watch (well ignore the 2020 season impacted by the pandemic). For many American viewers, the WBC will serve as an introduction to the top talents of other leagues . The introduction of the NWO brought a drastic shift in television viewership, fueling WCW to an unpredictable 83-week smackdown in the battle for ratings supremacy while breathing new life into . In that year, the WNBA averaged 413,000 viewers. The NBA has 30 teams, the WNBA 12. The campaign generated 9 million impressions on the leagues owned social media accounts alone, according to data provided to me by the social media data firm Zoomph. According to ESPN, the audience figure represents a rise of 74 per cent on the average for the entire 2020 season and an increase of 45 per cent compared to the average viewership during the 2019 campaign. Strong Regular Season Growth Earlier this month, the Women's College World Series three-game championship series between Oklahoma and Florida State averaged 1.84 million viewers on ESPN up 15% from 2019. Well explore average WNBA attendance, and share attendance results by team. The league added it's also the most-viewed WNBA season since 2008. Each of Wilson, Stewart and Bird generated more than $600,000 in social value this season, in large part because they were some of the most active athletes on the platform when it came to sharing content from other brands and personalities. The final game for that series averaged 570,000 viewers. Revenues, of course, are not to be confused with profits. WNBA Stats and History Statistics, scores, and history for the Women's National Basketball Association. TheSeattle Stormled the league in team merchandise sold. The Washington Capitals are averaging 3.02 goals per game, 2.97 goals against per game, 20.9% on the power play, and 82.4% on the penalty kill. to incorporate the statistic into your presentation at any time. Meanwhile, on the other end of the spectrum, the Los Angeles Sparks reported just 18,319 attendees in 2021. Saturdays inaugural fixture on the streaming service saw the Atlanta Dream secure a thrilling 90-87 win over the New York Liberty in overtime. A link has been emailed to you - check your inbox. Women's basketball has notched yet another viewership milestone this time at the pro level. (September 21, 2022). 1 June 2021 Sam Carp News SHARE THIS ARTICLE. The 2022 No. As soon as this statistic is updated, you will immediately be notified via e-mail. You need at least a Starter Account to use this feature. The ratings ultimately came around to back this up as well, as the star-laden Finals showed a 15 percent uptick in viewership over 2019 even in a fairly dominant Seattle Storm sweep over Wilsons Las Vegas Aces. It feels like it's growing at a point, Felicien said. statistic alerts) please log in with your personal account. The WNBA also welcomed Google as its newest WNBA Changemaker, joining AT&T, Deloitte and Nike and the tech company sponsored 25 games on ESPN as part of the partnership. Four players logged seven triple-doubles in the regular season. While the NBA had higher viewership numbers last summer, 68% of our fans watched the NBA versus 82% of them watching a regular-season WNBA game. Half of that 66% are Black males despite the fact that black men make up around 7% of the US population as a whole. As a Premium user you get access to background information and details about the release of this statistic. Through 17 games (ABC, ESPN, ESPN2), the 2021 WNBA Playoffs averaged 367,000 viewers, 63 percent higher than the entire 2020 postseason (226,000 average viewers) and 42 percent higher than 2019 (258,000 average viewers). Candace Parker #3 of the Chicago Sky celebrates with her teammates after winning Game Four of the 2021 WNBA Finals against the Phoenix Mercury on October 17, 2021 at the Wintrust Arena in Chicago, Illinois. Profit from the additional features of your individual account. Spurred by sales of the new Nike H.E.R. And average league-wide attendance tends to be heaviest in August each year. The drop of the new jerseys yielded over 69 million impressions on drop day. Digging into just the ESPN family of networks, regular season games broadcast or streamed averaged 306,000 viewers per game in 2021. The showdown recorded 789,000 viewers, peaking at a million for the primetime presentation. "Average TV viewers of the WNBA regular season from 2016 to 2022 (in 1,000s)." August 17, 2022, League Sets Social, Digital and Merchandising Records , In Their Final Seasons, Sylvia Fowles First Player to Record 4,000 Rebounds in a Career; Sue Bird Records 1,000 Three-Pointers Made , The 2022 WNBA Playoffs Presented by Google Tips Off Wednesday, Aug. 17. Register in seconds and access exclusive features. The 2021 WNBA regular season averaged 306,000 viewers, a 49 percent increase over the 2020 regular season and up 24 percent over 2019. 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I would imagine a majority of people who watch the WNBA are people who watch the NBA, so its going to be a very difficult thing to build an audience when, even if you like (both leagues) equally, youre stepping on a Game 7 and thats going to take precedence, Lewis added. The Chicago Sky emerged victorious,winning 87-85 in overtime at their home court. Add in the leagues partnership with CBS Sports Network as well as Facebook and Twitter, and nearly every game was televised for a national audience in 2020. However, the average viewership for the finals increased 15 per cent to 440,000. The Christmas Day lineup netted a 10% increase in viewership, with the Dallas Mavericks and Lakers contest averaging 7.01 million viewers. Please create an employee account to be able to mark statistics as favorites. Need Photos? Get full access to all features within our Business Solutions. The WNBA is being searched more on Google in the past 5 years than the prior 15, indicating increased awareness.

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